Smith Travel Research

Smith Travel Research (US Lodging Industry)

– 1996, lack of brand loyalty + segmented

– changing social values

– anxious consumers

– demography

– 50% invest in stock market

– 66% uncertain wolrd

– online solution?

– trend (internet – stablized

– check best price –> meta search

– price = transparent

– grwoing suspicions

– bloggers are not journalists

– conversational marketing

– aging (how do you target the people who are not familiar with techology?)

– occupancy + ADR (demand

– currency (bargain) + room rate

– revenue management discipline

– demand grwoth

– room rate (supply and demand)