Mr. Pablo Azcarraga ’85 (Grupo Posadas)

Dean’s Distinguished Lecture Series
(September 14th, 2007)

The Posadas Hotel Group:

– strives to be the most successful hotel company with uniqueness (mission)

– 53% leisure 47% business travelers

– 8 hotel chains with vacation club

– synergistic position with its subsidiary companies (Mexicana Airline)

– managing its own brand

– locational advantage: Mexico –> natural and cultural abundance & Latin America is americanized

The Strategy:

– human talent (powered by people) –> best people = best results

– strong brands

– market products

– financial disciplines

– innovative technology

– passion for growth

*** create the added value ***

Hospitality Business Communication:

– vision & value

– pay attention to the important things

– socialization process

– symbolic reminders of values

– tell stories

– react to crisis

– use rewards and recognition

– manage conflicts through values

——

Pablo Azcarraga ’85, COO and Member of the Board, Grupo Posadas (September 14).

Grupo Posadas is the largest hotel operator in Mexico and Latin America, with 99 hotels and more than

18,000 rooms on beachfronts and city tourist districts. Each year, Grupo Posadas welcomes

more than 2 million guests to its properties. During Mr. Azcarraga’s 15 years with the company,

he has been responsible for developing the competitive advantages to fortify Grupo Posadas’ leadership in Latin America.

In addition, he has been a leader in the growth and design of new hotels in Mexico, Brazil, Argentina and Chile.

(http://www.hotelschool.cornell.edu/about/pubs/news/newsdetails.html?id=432)