HSMAI Collegiate Conference 2009
@New York University
– persistance – do everything to find a mentor
– reality (economic recession) – succesfful management, foundation, always buying product, sales calls, 3-5 years of business, tatlk to the right people
– NYC will likely be the 1st recovery
– live experience ( know your job, what you want to do (product), fundamentals, mentors)
– revenume magement ( demand)
– creative way to sel
– canabolize within group
– getting more space
– should do (life time customers ( rooler dive) imperssonal * relationship beoynd the business
– housekeeping
– economic climate
– marketable?
– how could i do with what i knew
– grwo pipeline- domestic servie – clustering – 65% fuill service ( globally) – > Asia Pacific is still growing
– traning program
– kind of level of servie
– PRICING: sales – rate ( the last thing that you ever want to surrender) : sell the added value, differentiatte yourself
– promtions,
– sell the epxperience to set you apart
– skill set – communication skills
– business trend wil lchange
– before – inflated price / metting ( face to face)
– grene movement ( cautions) – bed time concierge
– value ( no blackout dates) – value add to cusotmers
– contingency – seemless
– openeed up restriction – resorts to shorter stay
– use sister hotels
– PR – tactical ( deals not just feel + look) storeis that you want to be in not
– totala different consumers
– visionary
– now is the opportunity (consumer perspective0
– NYC go (putting customers in chgarge)
– economic crisis
– large corporate group (good times)
– operational aspect of sale ( planning)
– PR – news
– Marriott’s affordability ( relic on other means)
– hiring freeze ( conservative)
– revenue generating program ( profit, market share ( royal customers, training, leadership), social media conference ( facebook, etc))
– be innovative
– marketing strategy
– brand campaign – drive
– interactive marketing – 60-> 10sites ( search, driving revenue, guest recognition
– build relationship
– customers reaction
– seemless quality, perception against betterment of the company
– web 2.0 users particpate – difficult trends more divers people
– innovation limits?
– PR – customer relationship
– right fit
– gain experience, learn, show what you can do
– passion, be yourself, invest in yourself
– something to put a foot in the door
– skillset, building the right me) – perceptual marketing
– dress for success
– better marketing strategy for sutdents
– don’t be ” i will do anything” – my focus will it strengthen my work?, potential? practice an interview, list
– art of risk taking
– perception of intervieers
– rppofread – formal & spellcheck
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