Cornell Hotel School – Roundtables (2009,2010)

School of Hotel Administration’s Annual Roundtables (09, 10)

@ Cornell University

2009

tips for interivew:

– know your interview’s name

– explain with succinct manner

– research

– ask question

– invteret in company – closing

– co – creation

– business card & thank you letter within 24 hours on what was discussed

– translation

– vendor side – value industry

– job won’t be the same – find your own

– flexible + open-minded atttitude

– create won job with interest

– biggest chance to make a difference – gotta have fun

– know operation language

– self-awreness ( motivatiojn()

– different generation

– don’t be afraid to fail ( allow you to take risk)

– how to really sell ( how to talk about it

– free labor ( dream company)

– what you want – find the right company

– MBA is right but not checking the box ( people connection, not as much to the table)

– experience, fiat

– branding?

– execution (implemented) get things done

– personalize it

– talent management

2010

SAS – 100 Best Companies to work for

STR Analytics

Davis + Gilbert ( represent marketing (advertisement, PR, copy or trade rights etc)

get your attroney –> CMO keep your legal team invoked with business strategy / manage risk!

“100 best companies to wrok for” internal branding of HR Branding – agreed

STR had internal branding issues with embracing their new brand stratetgy

glassdoor.com – what do employees think

overall communication

brand consistency in communication – starwood, W, westin

1) market / brand yourself

2) get out of your comfort zone, they can see that tey are doing well / portfolio strategy, think on your feet

3) expertise, good thinkning / team player

4) communicattion ( internal/external), colllaboration, flexibility

don’t say no to ethically wrong, don’t comfortable doint it

flexible

– skillsets/ no worry tatical things ( will change)

– I-[ad Starwood

-personal quality (hand written notes / touch)

1) personality

2) hardworker ( not entitled) – had to prove, owner of business

3) be interesting (work ethics, time-mangement, flexible, mutiotask, do other things than work, role-playing

– STR – core employees making the culture

employees brand cheerleaders

VISAGO – employees go meant

M+A -> acuqring much of communication HR transaction

Brand work for communication, internal survey

bohas, project rebranding